New Lamborghini showroom opening in Tallinn
Lamborghini Tallinn welcomes customers and fans of the brand in a newly opened facility
Automobili Lamborghini inaugurated its new showroom in Tallinn, marking a new chapter of the 18-year-already presence on Estonian market. The opening celebration featured the line up of Urus SE [1] introduced for the first time to the Estonian market and Revuelto – the first V12 plug-in hybrid super sports car presented by the brand. The opening event featured the latest Urus SE, which is the brand’s plug-in hybrid SUV and most powerful version of the best-selling car for the company worldwide in engaging Arancio Egon color. Around 250 customers and guests were present at the celebratory event together with Francesco Cresci - Automobili Lamborghini Director of the EMEA Region and Jakob Graf- Head of Central & East Europe, CIS, and Baltic.
Shortly after official opening ceremony, Urus SE presentation turned into immersive performance, involving talented dancers and brave symbiosis of Estonian National Male Choir. The link between about heritage and the future, thanks to the presence of the iconic LM002 and Urus SE, became the main characters. Alongside of Urus SE, also a Revuelto in Giallo Countach was starring at the evening, showcasing the two out of three models currently offered to the market in hybrid version from the marque. Throughout the evening guests could enjoy delicious Italian-style cooking stations by Estonian chefs and create their exclusive scent or soundtrack, associated with their favorite Lamborghini model.
Iconic Huracan Evo Spyder, Diablo and Aventador were starring during the evening as well, grabbing deserved attention of the brand fans.
To keep the peak of emotions of the soiree “Italian disco” with exclusive video set followed the opening event evening.
“Lamborghini Tallinn will welcome the growing number of Estonian customers and enthusiasts of our cars and brand," said Francesco Cresci, Director of Europe, Middle East and Africa Region. "The dealership comes at a time of a big growth for Lamborghini. As already announced by Stephan Winkelman, our Chairman and CEO we have just completed a part of the electrification strategy – named Cor Tauri - with the hybridization of the entire Lamborghini lineup - making Automobili Lamborghini the first super sports car brand to do so.”
Lamborghini Tallinn from now on provides even more comfortable environment in where customers can fully immerse themselves in the process of their selecting and configuring their dream cars. Collezione and Accessori Originali fashion offerings are always available to the owners and brand fans.
Lamborghini Tallinn has been operated by Auto 100 Premium OÜ since 2006, representing the Italian super sports car marque for sales and servicing of Lamborghini cars in Estonia.
“I believe passion is a keyword that characterizes both - Lamborghini and Auto 100 Premium OÜ. We do our daily work with dedication and passion. Lamborghini has created iconic cars that are the absolute top in the automotive industry, both in design and driving performance. Auto 100 Premium OÜ has been happy to be part of this passion, being a representative of this brand in Estonia. Today's moment is the fulfillment of one big dream. From today, Lamborghini cars have their own real home, with a department of both sales and service in one house. I believe that the new showroom will offer customers a Lamborghini experience of both purchase and service,” said Maario Orgla, CEO of Auto 100 Premium.
The new showroom, conveniently located at Pirni 1, is designed and equipped to provide the ultimate luxury experience to the customers. The 351 m2 showroom is focused on the distinctive Lamborghini environment: clean lines, sharp polygonal shapes and bright color highlights. The interior incorporates digital elements that allow visitors an immersive insight into the world of Lamborghini, while the Ad Personam personalization studio allows clients almost endlessly customize their new Lamborghini with virtually limitless colors, materials, trims and accessories.
[1] The vehicle is not yet offered for sale and is therefore not subject to Directive 1999/94/EC. The fuel consumption and emissions data is in the type approval stage.
